Exposure is not the verdict.
Commercial support may fund attention. It may not purchase evidence labels, inclusion decisions, conclusions, or future scores.
The governing principle
Companies can buy exposure. They cannot buy the verdict.
Editorial control
ItsAlive.ai controls taxonomy, sourcing, status, inclusion, corrections, comparisons, and conclusions. Companies may provide documentation and request corrections, but they do not receive pre-publication approval except to confirm a direct quotation or sensitive factual detail.
Sponsorship and paid placement
Sponsored material must be labeled clearly at the point of exposure and visually separated from ordinary editorial records. Payment cannot improve an evidence class, suppress a material limitation, or guarantee favorable coverage.
Products, travel, and access
Loaned products, free access, travel, hospitality, or other material support must be disclosed near the resulting coverage. Whenever practical, ItsAlive.ai should return loaned hardware or explain its disposition.
Sources and conflicts
Company sources document what a company publishes. Independent reporting, customer evidence, regulatory records, and independent tests are labeled separately. Personal or financial conflicts that could reasonably affect a reader’s judgment should be disclosed.
Current launch state
No paid placements or sponsor-controlled verdicts are active today. Any future commercial program must adopt this policy before accepting money.